About Lilia

liliafedn.com / About Lilia

Hi!

Hi, I’m Lilia. I’m a designer, strategist, and storyteller. I believe every brand has a unique beauty, and my passion is bringing it to light. Even in the age of AI, I believe in human marketing—thoughtful, creative, and full of bold ideas.


Design is at the heart of everything I do. I believe design should be human and beautiful, with a little help from AI tools to bring ideas to life. I’m inspired by art, especially vintage posters and old ads, and I love the timeless charm they hold.  I love to read, though these days I mostly listen to audiobooks, and I’m always on the hunt for new ways to spark creativity.

When I’m not working or traveling the world, you’ll find me horseback riding, capturing moments through photography, cooking, or soaking in the magic of classical music concerts and art events. I live in Miami Beach with my partner, our little son, and two dogs, surrounded by the charm of art deco architecture.

My Skills and Expertise:

  • Digital Marketing: 10 years of experience turning ideas into results.
  • Branding: Building bold, memorable brand identities.
  • Design: From banners to packaging to websites—if it’s visual, I’ve got it covered.
  • Email Marketing: Klaviyo pro—strategy, execution, and analytics.
  • E-commerce: 5+ years in Shopify, product branding, and omni-channel marketing.
  • Photoshoots: Styling and organizing editorial and product shoots.
  • Consulting: Helping brands grow with smart, simple strategies.

Technical Skills:
Adobe Suite (Photoshop, InDesign, Illustrator), Klaviyo, Shopify, WordPress, Figma.

Need to know more? I’ve got a vast portfolio on this website and an even bigger one to share if you want to dive deeper into my skillset. Let’s connect!