A La Russe Fashion Editorial

Fashion Editorial Direction: A La Russe

I directed a high-concept fashion editorial titled "A La Russe," blending traditional Russian aesthetics with the sharp, contemporary designs of modern fashion houses. From ideation to execution, I oversaw every aspect of the project to bring this unique vision to life. Key highlights of the project: Conceptualized the editorial theme, merging old Russian cultural elements with metaphorical storytelling and modern design influences. Managed the entire production process, including selecting models, scouting and setting up the shoot location, and coordinating hair and makeup teams. Collaborated with photographers to ensure the visual narrative aligned with the editorial’s artistic vision. Curated and pulled designer pieces that perfectly balanced traditional and modern styles, creating a cohesive and striking wardrobe. Provided on-set direction to ensure every detail—from lighting to poses—captured the essence of the concept.