Ciao Bella: Design, Production, Branding, Marketing

Ciao Bella: Design, Production, Branding, Marketing

Created a capsule collection of role-play and dress-up clothing called Ciao Bella, taking it from concept to launch. This was a unique and exciting experience where I stepped into the role of a designer. Key responsibilities included: Designing the brand identity, including logo, tags, packaging, and overall brand style. Collaborating with manufacturers in China to develop prototypes, refine samples, and select materials and prints. Creating custom prints and ensuring quality control throughout the production process. Finalizing packaging to reflect the brand's aesthetic and functionality. Directing both editorial and catalog photoshoots to highlight the collection. Managing the launch to ensure a seamless and impactful market introduction It was incredible to take an idea and turn it into a fully realized brand. I was involved in every step of the process, from dreaming up the concept to seeing the final pieces come to life.