Digital Marketing Specialist in the Incontinence Products Niche

With over 3 years of experience working with leading incontinence product brands, I have honed my expertise in this specialized market. My skills and responsibilities span a wide range of marketing disciplines, including:

• Graphic Design: Proficient in Adobe Photoshop, Illustrator, and InDesign, I create visually compelling designs tailored to the incontinence niche. This includes product packaging, marketing collateral, and digital assets.
• Amazon Marketplace:  A+ Content, and storefront designs that enhance brand visibility and drive conversions on Amazon.
• Web Design & Updates: I design and maintain websites, ensuring they are user-friendly and engaging. My work includes creating banners, blogs, and other web content that resonates with the target audience.
• Email Marketing: Using Klaviyo, I craft educational email campaigns that inform customers about incontinence products while driving sales through special offers and promotions.
• Marketing Collateral: I design both print and digital brochures, wholesale materials, and product inserts that highlight product benefits and connect with the audience.

I have a deep understanding of the incontinence product customer base, including their needs, preferences, and the language that resonates with them. My experience extends to creating targeted ads and campaigns that effectively communicate product benefits.

Additionally, I’ve attended senior living conferences to stay informed about industry trends and have designed countless marketing materials for wholesale and retail purposes. My comprehensive knowledge of the product range and its benefits ensures that every piece of marketing I create is impactful and on-brand.