Main Squeeze Lemon Squeezer

Main Squeeze Lemon Squeezer

Was hired to market a Japanese lemon squeezer to U.S. consumers, taking the product from concept to market. This project involved building a brand from the ground up and executing a comprehensive marketing strategy. Key responsibilities included: Creating the brand identity, including the name, logo, and copywriting to resonate with U.S. consumers. Executing a product photoshoot for branding and catalog purposes, as well as a lifestyle photoshoot and instructional video to demonstrate how to use the product. Designing and building a website to showcase the product and its unique features. Listing the product on Amazon, including setting up brand registry and creating an Amazon storefront to enhance visibility and credibility. This project was a dynamic and hands-on experience, blending creativity, strategy, and execution to successfully introduce a niche product to a new market.